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Our Vision

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Indigenous Australians have been harvesting and cultivating native fruits, nuts, herbs and seeds for centuries and many communities are still great botanists and naturalists. Non-Indigenous Australians have largely remained ignorant of the value of native bush tucker, often clearing native plants for crops of foreign grain or orchards of imported fruits. These plants and fruits have struggled to flourish, under the harsh Australian climate, often infested with bugs and consumed by the local wildlife.

By increasing awareness, accessibility and affordability of Australian superfoods, we aim to increase demand and encourage Australians to cultivate our own native plants rather than import foreign varieties. In supporting local communities and growers we wish to refashion what is currently a cottage industry, into a booming trade.

Aboriginal people have been generous in sharing their knowledge and expertise about the bounty and treasures of their native land.

The Australian Superfood Co aims to enhance respect of the traditional practices and culture of Indigenous people and to promote their communities through the growing awareness of Australian Superfoods.

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"In supporting local communities and growers we wish to refashion what is currently a cottage industry, into a booming trade."