Founder Hayley wins The Lions Den Trophy


What a week we’ve had at The Australian Superfood Co and for our beloved founder, Hayley Blieden!

The team at The Australian Superfood Co. was lucky enough to attend the Fine Foods Expo in Sydney this month which took place from Monday the 11th to the 14th of September.  The Expo was held at Sydney International Convention Centre , hosting over 1000 exhibitors and food experts. The Expo ran from 10am-6pm daily with over 20,000 participants walking through the doors over the 4 days.

Products and brands showcasing ranged from ; general & specialty food, catering equipment, hospitality equipment, bakery, drinks, coffee, tea, dairy, meat & seafood, retail & technology, fitout & design, packaging, natural, organic & free-from, and on-premise liquor.  We were lucky enough to meet face to face with leading industry suppliers and further our relationships with current distributors and partners.

Founder Hayley Blieden was selected to present at The Lions Den on Wednesday the 13th, in which for the first time, Fine Food Australia opened up the floor to hear from aspiring businesses and start-ups, including The Australian Superfood Co.  Hayley spoke humbly about the last two years of the business, hurdles she’d overcome, future goals, partnerships and the uniqueness of the brand . The line up of industry-leading experts, which included the Managing Directors of Unilever and FIAL selected Hayley as the Winner of Lions Den due to her entrepreneurship, work ethics, and the development of her very own business in such a short space of time. What an achievement!

As Winner of The Lions Den, Hayley has been granted an opportunity over the next month to participate at the FSAA Understanding Foodservice program – a two-day program dedicated to analysing and deconstructing trends, dynamics, and other business elements of the food industry.

Well done to all the participants at The Lions Den, and to our Founder, Hayley Blieden for inspiring those around you in all areas of what you do! We can’t wait to see what the future holds for The Australian Superfood Co. !

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