IT’S OUR BIRTHDAY

16/05/2021

We’re so happy you’re joining us for our birthday! In 2015 our founder, Hayley Blieden, tasted the astonishing flavours of Australia’s diverse landscape. And she knew she had to share them.

Six years on and we’re bringing this remarkable food culture to people from around the globe. Our vision? To increase the awareness, accessibility and affordability of the amazing ingredients growing in Australians’ own backyards.

To celebrate this milestone, we’re reflecting on how we’ve grown since the seed was planted back in 2015.

 

We’re leading the market on Indigenous representation in native ingredient supply chains

For over 70,000 years, Indigenous Australians have used native fruits, herbs and seeds to sustain themselves, while respecting and preserving the land for future generations.

We’re proud to have made it our policy to support Indigenous communities and farmers as we source our native ingredients. In the past six years, our programs have generated seasonal employment for over 1000 Indigenous Australians.

Industry figures show Indigenous suppliers account for just 1% of Australia’s overall natives supply chain. We’ve smashed even our own targets – our supply chain now comprises 50% Indigenous suppliers, delivering quandong, gumby gumby and bush apple, to name a few.

 

We’re a permanent fixture in the Masterchef pantry

From humble beginnings in mystery boxes, our native ingredients are now regularly showcased on Australia’s top-ranking cooking show. Both adult and junior competitors have used our fruit powders, herbs and extracts to create mouth-watering dishes. Heaps of our flavours have featured, including Kakadu Plum, wattleseed and lemon myrtle.

Being part of the Masterchef family has a global impact, too. The Australian series is currently broadcast in more than 25 countries, putting our amazing local produce on display to millions of viewers around the world.

 

We’ve taken Australian native produce to the world stage 

Australian natives are popping up everywhere! Since our launch, we’ve sent nutrient rich natives to homes, restaurants and businesses worldwide. Even Heston Blumenthal has had a The Australian Superfood Co parcel!

We’re so proud to have sent unique Australian flavours, including finger lime and Rosella, to the USA, UAE, India, UK, Japan, China, South Korea, Singapore, Hong Kong, New Zealand and South Africa (to name a few).

 

We’ve helped grow and diversify Indigenous farming businesses

As more people discover the flavours and benefits of Australian natives, demand is increasing. That’s why we launched the Native Harvest Initiative (NHI), working with Indigenous communities and growers, we offer specialty services including soil analysis, feasibility assessments and access to seedlings. Through the program, growers can plant more, harvest more and diversify their farms into native produce, knowing we’re a waiting customer at the end.

We’ve been fortunate to work with farmers like Dan Newchurch, a proud Narungga man growing native produce on South Australia’s beautiful Yorke Peninsula coast. After inheriting his grandfather’s farm, he took it back to its roots. “When my grandfather started the farm, he was growing native foods,” Dan explains. “There just wasn’t a market for these ingredients back then.”

With support from the NHI, Dan’s pulled out his grandfather’s imported spring onions and parsley, and focused on plants including Old Man Saltbush and River Mint. “The more I do it – talk about it, learn from my grandpa, get my hands in the dirt – the more excited I get,” he says. “I’ve got people like my grandfather and Hayley backing my decisions. Plus I’m doing what I love.”

 

We’ve partnered with amazing Indigenous organisations

Our goal to support Indigenous communities doesn’t stop with farmers. We’ve had the privilege of partnering and developing relationships with Red Dust Role Models and Children’s Ground, both First Nations-led organisations that disrupt injustice and drive long-term change.

Thanks to the generosity of our own community, we’ve been able to donate tens of thousands of dollars to support these organisations improve health, celebrate culture and meaningfully improve the lives of many Indigenous children.

 

We’re sharing the gift of native produce through Australia’s most beloved food brands

When we launched, native ingredients were almost unheard of in Australian supermarkets. Few shelf-stable powders, dried fruits and syrups were available, which made using these flavours risky and expensive.

Since then, we’ve collaborated with innovative and iconic Australian brands. It’s been a joy to be part of so many Australian brand stories, including Lilydale Chicken, Charlies Cookies, Koko Black, Four Pillars Gin, Haigh’s Chocolates, Archie Rose, Manly Spirits and more. We’ve helped Weis create Davidson plum and raspberry icecream, worked with Remedy Kombucha to launch the delightful Cherry Plum flavour (with Kakadu plum) and munched on Charlie’s bush finger lime shortbread bikkies.

And that’s only the beginning.

Thank you for coming on this journey with us.

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