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Superfood Accelerator

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Published on August 26, 2019 | in News

Working hard to showcase the wonderful superfoods we have in our own backyard, Hayley Blieden, Founder of The Australian Superfood Co. (TASC) is thrilled to have been chosen as one of six start-ups to participate in the Mars Food Australia’s inaugural SEEDS OF CHANGE Accelerator program.

The SEEDS of Change Accelerator is designed to help early-stage Australian food-focused start-ups fast-track growth and build a healthier and more sustainable future. “We are so excited to work with Mars to increase awareness and accessibility of Australian native ingredients,” said Hayley, “Having access to their team of experts will enable us to fast track growth and build a healthier, more sustainable food system.”

TASC will receive a grant of up to $40 000 and will undertake a four-month program to tackle business challenges and to increase business growth. The finalists have access to an extensive support system to help them become the next generation of food businesses transforming the way Australians eat and share meals. The Accelerator program also offers a series of face-to-face workshops and access to a team of expert mentors and advisers from within the Mars business and across the wider Australian food innovation network.

The Australian Superfood Co showcases a range of food products from Australian native bush foods such as native fruit powders, herbs, and spices, fruit and granolas. As well as having their own product range, they supply ingredients to food, beverage and beauty manufacturers as well as chefs, cafes and bartenders. Their goal is to increase accessibility and affordability of Australian native produce to enhance respect for Australia’s indigenous culture and foster the local food movement.

“By increasing awareness, accessibility and affordability of Australian superfoods, we aim to increase demand and encourage Australians to cultivate our own native plants rather than import foreign varieties… Aboriginal people have been generous in sharing their knowledge and expertise about the bounty and treasures of their native land,” Hayley said. The Australian Superfood Co aims to enhance respect of the traditional practices and culture of Indigenous people and to promote their communities through the growing awareness of Australian Superfoods.”

This article first appeared in F Magazine and can be found here.

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